Big Flavour. No Hassle. Just Joy.

Whether you're new to Jollof or it's a nostalgic favourite, Joyof brings bold west African flavours to your table, effortlessly. Our cooking sauces are crafted by chefs to deliver authentic taste without the hours of prep.

Grab a Taste

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

Taste the Joy

Share the Culture

Savour Every Bite

WHO'S JOYOF FOR?

(Spoiler: You!)

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Jollof lovers

You know the taste, but now you can skip the long prep.

2

Busy Foodies

You want big flavours, fast, without sacrificing authenticity.

<h2>WHO'S JOYOF FOR?</h2><p>(Spoiler: You!)</p>

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Food Explorers

Ready to try something new? This is your easy way in.

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Home Cooks & Hosts

Impress guests with bold West African flavours, effortlessly.

Our Promise

We are committed to crafting high quality products that embody the authentic essence of traditional dishes, while offering convenience and accessibility for modern lifestyles. Joyof aims to simplify the cooking process of West African dishes without compromising on the rich and authentic taste.

Shop Flavours
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Traditional Taste, Made Simple
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Handmade in Dublin
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Perfect for marinade or sauces
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100% plant based goodness
  • Scoop It

    Open the jar and take in the rich, flavour-packed goodness. Add it to a pot.

  • Mix it

    Just add rice, water, or stock, then let it cook on low heat for 25–30 minutes.

  • Enjoy it

    That’s it! Bold West African flavours in minutes, not hours.

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Crafted by Chefs, Made for You

Discover the bold, comforting flavours of West Africa, without the guesswork. Our Jollof cooking sauce makes it easy to enjoy a rich, authentic dish in minutes. It doesn't matter if you're trying Jollof for the first time or just want a quicker way to enjoy it, every jar is packed with tradition, taste, and joy.

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Bring Joy to the table

Discover quick and flavour packed recipes using our signature Jollof cooking sauce, from nostalgic classics to bold new twists.

Follow the Flavour @joyof.foods